Foundation Portfolio Media

Wednesday, 26 March 2014

Focus Group

In my focus group, I got a few of my target audience at college to take part and evaluate what they like and dislike in the media that I have created. For example, they firstly looked at my front cover and stated what they liked, disliked and what they think I should do to improve it. They then did the same with my contents age and my double page spread. I used students from the age of 16 years old to 19 years old because that is my target audience. I used 4 boys and 3 girls to make sure I got a fair and varied opinion and who enjoy music genre in my magazine. The concept of the focus group was to present our product and receive critical as well as positive feedback in order to help us improve our idea's and concepts further and this is exactly what I got from creating a focus group. Firstly, on my front cover looked, I was told it looked sophisticated and had an interesting look to it, this is probably because it had some unconventional elements on it. I was also told that someone didn't like the amount of colours I used on my front cover but I was told before that my front cover looked quite flat and that it needed more colours so I will not change that. Then, when commenting on my contents page, my focus group really liked my unconventional placing of the cover lines but I was told I could make them neater which I will try to do. Finally on my double page spread, my focus group really liked how I had done an introduction on 'Georgia Stubbs' and how I had highlighted it to make it stand out, they loved the different picture and that they were all black and white and kept to the colour scheme in the interview part of the double page spread.

Hot Desking Feedback

What can I do to improve?

Keep the amount of fonts you use to a minimum

On the Contents page, the two box-shaped pictures need to either move right or another needs to be added.

Some more images to be added for the content page.

try blending your puff into your background so it doesn’t look so alien. Also move the “Georgia stubbs…” so it’s not on top of the model’s arm.

Add more images to the contents page.

Use sans serif fonts

Are they inviting?

Yes the minimal use of colour but still keeping it bright makes it interesting to read

Yes, I like the images that have been taken and the colour scheme.

Yes, I like the colour scheme that has been used and the house style.

Love the use of colour on the front page as it emphasises the words you need to see.

Yes, I think the black and white works well; it makes the red stand out more.

yes

Do they catch your attention?

Yes the bright colours make it very eye catching

The red is an eye catcher but the font on the contents is quite normal compared to the rest of the magazine.

yes

Yes, the bright colours that are featured in the magazine stand out more because of the dark colours that are used.

Yes! ^.^ perhaps try to lighten the background a little.

Yesss.

What parts are better than others?

I like the pictures you have used on your contents page but it still looks a little bare

I love the contents flowing with the shape of the model, maybe you could try this for the front cover too?

The front cover, is better than the content page.

The contents page looks more professional. (try editing the photo of molly though so it blends with the page)

I like how you have shaped the writing on the contents page to the shape of the model. It very effective.

The contents page pictures are a bit pixely